Brand Identity, Print Collateral, Merchandising, Social Strategy, Communications Campaigns, Brand Positioning
After 30 years in business, Zaxbyβs had broken barriers in an over-saturated industry, but consumers continued to struggle to define who Zaxbyβs was. The challenge presented to us? Create a comprehensive vision to introduce consumers to the real Zaxbyβs brand voice, and do it through a creative, interactive campaign.
Working a team of some of the best advertising young professionals, my role (alongside Reilly Megee) focused on designing collateral, developing a brand voice, building out a social strategy, and ensuring overall cohesiveness with the campaign and the Zaxbyβs business model.
