Brand Identity, Print Collateral, Digital Design, Merchandising, Political Action, Brand Positioning

What started with one suburban mom with a goal of writing 3,000 postcards to Georgia voters for the November 2020 election turned into what is now the Georgia Postcard Project, a nationwide effort having written over 1 million postcards and raised nearly $100,000 for the Democratic Party of Georgia.

I joined the team at the Georgia Postcard Project in July 2020, in the lead-up to the November general election. I worked to establish the GPP brand, website, and visual identity, and continued in this role through the January 2021 Senate runoffs, where we continued our work to elect Democrats up & down the ballot.