Brand Identity, Print Collateral, Digital Design, Event Design, Brand Positioning

The Bay Area Apartment Association (BAAA) represents the diverse multifamily industry in the Tampa Bay, Florida area. As a 501c(6) not-for-profit trade association, they serve the interests of the rental housing industry. BAAA offers quality educational programs, strong local advocacy support, and networking opportunities for members.

I worked with the newly created BAAA team to refresh the brand that reflects the Florida Suncoast, while maintaining a level of professionalism and design accessibility for the 21st century.